Monday

Brochure Design

The following is a link to a Brochure I designed for a Pharmacy Residency program. Some of the difficulties included balancing a large amount of text with the amount of photographs (which I took with a digital camera) requested. I designed the brochure to appeal to the mature student who has just finished a PharmD (post graduate) program. The result, I believe, is a friendly, accessible brochure with a lot of good information and photographs that draw you in and show the atmosphere of the Pharmacy.

Click here to view the brochure

I've also recently completed a brochure for the Organ Donation Transplantation program. Organ Donation is a tough issue in Asian Communities. Asian cultures, typically, do not like to talk about issues surrounding parts of their bodies. However, studies have shown that if you show it in the light of helping members of their community, they respond well. The brochure was designed to highlight photos of community members and also make the information as non-scary (for lack of a better word) as possible. Also, the bright colors draw the viewer in to pick up the brochure and the illustrations I created are meant to make people feel comfortable about the subject.

Click here to view the brochure

2 comments:

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